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Social Media Manager

Bringing your brand to life, one post at a time

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A social media manager is responsible for creating and implementing a brand's social media strategy. This includes managing social media accounts, creating content, and monitoring analytics to track the success of campaigns. Social media managers are often responsible for developing and executing paid social media advertising campaigns to increase a brand's reach and engagement.

In-house social media managers may struggle to keep up with the ever-changing social media landscape, create engaging content that resonates with their audience, and measure the success of their social media efforts. Additionally, they may not have access to the latest social media tools and technologies, which can make their job even more challenging.


Outsourcing social media management to a specialized agency can be a solution to these pain points. By working with an external partner, businesses can benefit from a team of experts who have the skills, knowledge, and tools necessary to execute effective social media strategies. This can free up in-house resources, provide access to new ideas and perspectives, and ultimately help businesses achieve their social media goals more efficiently and effectively.

Qualifications for Social Media Managers

Social media manager (SMM) roles can be categorized by years of working experience:

Junior SMM

Junior SMM are typically graduates of certification or diploma courses with up to 11 months of relevant experience.

Intermediate SMM

A SMM with 1-2 years of relevant experience is considered intermediate.

Senior SMM

Senior SMM Specialists have 2+ years of relevant experience.

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Tools and Systems Social Media Managers use

Social Media Managers often rely on softwares that are universally used across the marketing industry. Examples include:


Sample Social Media Manager Profile

  • Develop and implement social media strategies

  • Create and publish high-quality, engaging social media content

  • Manage social media channels, responding to customer inquiries

  • Analyze social media performance metrics to track and evaluate the success of campaigns

  • Stay up-to-date with the latest social media trends, tools, and best practices

  • Collaborate with other teams, such as marketing, PR, and customer service, to ensure social media activities are aligned with overall business objectives

  • Intermediate Social Media Manager

  • 1+ years of experience

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